a great logo without a solid brand strategy is like staging a home beautifully while ignoring foundation issues.

Up until about 8 months ago, even I scoffed at ChatGPT. I'm a trained marketer and copywriter. Surely, it can't outwrite or outwit me

Just like YETI and Denon revolutionized their industries, the most successful realtors don’t just sell homes—they create an experience

Some Harley owners are buried in Harley-branded caskets. That’s how much they embody the brand.

Brand archetypes are the DNA of your business’s personality, shaping how you’re perceived and remembered.

A strong brand makes people feel something. It’s not just about what you do—it’s about how you do it

Your brand isn’t just what you do—it’s how you make people feel when you do it.

Not all brands play by the same rules. Some demand attention, capturing the spotlight with bold statements, high-energy marketing, and const